From left
THE FIlLM FESTIVAL DIRECTOR – WENDY WASON
Shirt, £110, withnothing underneath.com. Jeans (with belt), £35.99, zara.com. Shoes, £349, lkbennett.com. Jewellery, Wendy’s own
THE BAKERY BOSS – DEENA ATAIE
Shirt, £115, and trousers, £115, cos.com. Scarf, £18,
accessorize.com. Shoes,
£120, stories.com. Jewellery, Deena’s own
THE WORKSPACE MANAGER – NATALIE LOVETT
Shirt, £95, withnothing underneath.com. Trousers, £250, yaitte.com.
Sandals, £95, dunelondon.com
FROM LEFT: WENDY WASON, DEENA ATAIE AND NATALIE LOVETT
‘It looks like a funky suit’
Wendy Wason, 50, is a comedian and director of the Saturn Returns Film Festival
The problem When she’s performing stand-up, Wason knows what she likes to wear on stage. ‘Jeans, a jacket and heels. It’s an outfit that says: “I’m funny. So shut up and pay attention!”’ she says.
‘But now that I’m heading up a film festival, I need to be authoritative without being corporate.’
Top, £35.99, and trousers, £35.99, both mango.com. Shoes, £229, essenthelabel.com. Jewellery, Wendy’s own
The solution ‘These outfits are different from what I’d normally wear,’ says Wason. ‘The stripy shirt is brighter and more fun, but with jeans it looks dressy.’
As for the silky set from Mango, when Wason saw it on the hanger she assumed, in the nicest possible way, ‘it would look like I was wearing pyjamas’. Far from it. It feels like pyjamas (‘luxurious and silky’) but looks like ‘a funky suit’.
‘The navy outfit is empowering’
Natalie Lovett, 32, is general manager of WeWork in the UK and Ireland
The problem ‘How do I strike the balance between professional and casual?’ says Lovett. ‘I work for a company with an informal dress code, but my job means I am meeting CEOs.’
Top, £55, cos.com. Trousers, £195, meandem.com. Earrings, £245, giovanniraspini.com. Shoes, £35.99, reserved.com
Lovett once turned up to a business supper in her uniform of jeans and jumper. She was the only woman in the room and the only person not in a suit. ‘I’m a professional, but I’m also a bubbly person. How do I bring that to what I wear?’
The solution ‘I love the navy outfit. It isn’t a suit vibe but it feels empowering.’ At 5ft 2in, Lovett is petite.
‘I tend to go for a slim fit as I feel swamped otherwise. The YOU team managed to get me in outfits that are looser but still fit at my waist.’ Heels help, too. ‘I look deliberate, not drowned!’
‘This feels airy and fresh’
Deena Ataie, 34, is director of Heriots Patisserie chain
The problem ‘I wear work clothes from 7am to 7pm, six days a week, so I need something that is comfortable,’ says Ataie. She also wants her outfits to be modest.
‘I often find the most beautiful dress but then it has a huge hole in the back or cutouts at the midriff. That’s lovely for someone else, but for me it’s a concern.’
Dress, £149, ghost.co.uk. Scarf, £15.99, mango.com. Jewellery, Deena’s own Make-up: Julie Read at Carol Hayes Hair: Alex Szabo at Carol Hayes Shot on location at WeWork, St Helen’s Place, London
The solution ‘Normally I just wear dresses, but I love the trousers and shirt. I can still move in them and they feel airy and fresh.’
That said, Ataie’s favourite item wasn’t something she wore. After the photo shoot, she went straight to Mango on London’s Oxford Street and bought Wason’s silky trousers and shirt.
‘I’ve been on a work trip in Europe,’ she told us later. ‘And I wore them the entire time!’
Shop the look
Brighten up your working wardrobe with these new season picks by fashion stylist Stephanie Sofokleous
Blazer, £533, cefinn.com
Trousers, £378, cefinn.com
Trousers, £89, aligne.co
Shirt, £79, hush-uk.com
Dress, £32, Simply Be, and trainers, £12, Tu, both sainsburys.co.uk
Loafers, £18, Tu, sainsburys.co.uk
Bottle holder, ,£26.50, oliverbonas.com
Glasses, £35, izipizi.com
Boots, £199, whistles.com
Earrings, £34, byraejewellery.co.uk
Trousers, £139, karenmillen.com
Dress, £70, laredoute.co.uk
Coat, £299, jumper, £125, and trousers, £89, Jaeger; bag, £99, and boots, £69, M&S Collection, all marksand spencer.com
Jacket, £325, meandem.com
Sandals, £49.50, fatface.com
Shirt, £16, George, asda.com
Vest, £59, Watch, £185, whitestuff.com